Carrie Underwood’s $18 Million Sunday Night Football Deal: Why NBC Bets Big
Carrie Underwood has become the enduring voice of Sunday Night Football, with reports putting her pay at about $1 million per week—roughly $18 million per season. After 13 seasons, her high-gloss opening number is a core part of NBC’s brand. Inside the production, the team says her performance sets the tone and nods to teams, stars, and fans. NBC hasn’t confirmed the figure, but the logic behind the spend is clear.
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